Meet the story, the people, and the values behind our Porsche road trips.
Welcome to a world where dreams of driving luxury cars, staying in 5-star hotels, and experiencing extreme adventures come true! Founded in 2020, Adrenalina Experience leads the field of luxury tours in Europe with breathtaking Porsche journeys that will make you feel like part of a legend.
What do we do? We take you on an unforgettable journey across Europe along picturesque roads that combine breathtaking scenery with a first-class Porsche driving experience. Each model in our fleet - including the 911, GT3, and GT4RS - has been carefully selected to provide you with the ultimate driving experience.
An experience that makes the difference. Our journeys are about much more than just driving. Picture yourself soaring above the Alps on helicopter tours, racing down mountain karting tracks, crossing breathtaking ziplines, participating in professional driving workshops, and even enjoying gourmet tasting tours. All of this, while staying in luxury resorts handpicked to provide ultimate comfort, luxury, and relaxation.
Companies like Kibbutz Group Mor, IBI, Miniline, Olympus, Delta Planning, and more have chosen us to provide their employees and clients with an unparalleled luxury experience.
So, as we like to say: "Drive through your dreams" - and we'll make them come true.
Behind Adrenalina Man in Israel and Adrenalina Experience in Germany stands Shay Hassid — an entrepreneur who combines broad strategic vision with a genuine love of people. He holds a BA in Economics and Accounting and an MBA specializing in marketing, yet for him, sports cars and the winding roads of Europe are only the backdrop for the memories that truly matter.
His approach rests on excellence, integrity and modesty — values he brings to every journey together with his family: his father Meir has escorted our Porsche journeys on the road for more than six years, and his mother Ayala joins at least one journey every year.
“It’s not the years in your life that count — it’s the life in your years.”
If Shay is the vision, Olga is the one who turns it into reality. Born in Ukraine, 36, with a master’s degree in management and logistics and fluent in three languages, she spent several years at Porsche and knows the brand from the inside. Today she is COO of Adrenalina Experience in Germany: Shay’s right hand in every matter and the company’s operational arm — from the cars and hotels to the very last detail on the road. A mother of an 11-year-old daughter, she lives near Stuttgart.
